Funnels

Find the leaks in your onboarding

Most products lose the majority of signups in a handful of steps. Funnels show you which ones.

Onboarding funnel, last 30 days
Landing8,626
Signup4,140−52%
Onboarded1,898−54%
First action1,035−45%
Paid345−67%

Illustration with sample numbers. See a real funnel in the live demo.

Built from what you already send

A funnel step is any custom event or URL path. If the tracker is installed, you can build a funnel without shipping new instrumentation.

Drop-off between every step

Not just totals: how many visitors made it to each step and what share was lost on the way, so the worst leak is obvious at a glance.

Any date range

Funnels are computed on the fly for the range you pick, so you can compare this week's onboarding with last month's after a change.

Honest about identity

Visitor IDs rotate daily, so a funnel counts visitors who completed the steps on the same day. Multi-day journeys show up as separate visitors. That is the trade-off for having no persistent identifier.

Funnels pair with revenue attribution so you can see which sources feed the step that leaks, and what a conversion is worth.

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