Comparison

Linqry vs Umami

Umami and Linqry are both cookieless and both ship funnels and revenue reports. Umami is open source and self-hostable; Linqry is hosted-only. Here is an honest look at where they differ.

Umami is the closest tool to Linqry on features: cookieless, with funnels, retention, goals and a revenue report. It is also open source under MIT and self-hostable on your own Postgres, which Linqry is not. Umami v3 goes further than Linqry in some areas — it has session replays and heatmaps, which Linqry does not. If you already run Umami happily, there is no compelling reason to switch. Linqry's case is a tighter loop between analytics and action: revenue attached to any event and broken down by source, campaign, country and device, per-visitor (same-day) timelines with the attribution chain, and a built-in SEO auditor in the same tool.

Licence

MIT. Open source.

Self-hosting

Yes — Node.js with PostgreSQL or MySQL, official Docker images, or the managed Umami Cloud.

Feature by feature

Cookieless by default
LinqryYesUmamiYes
Works without a consent banner
LinqryYesUmamiYes
Open source (MIT)
LinqryYesUmamiYes
Self-hostable
LinqryNoUmamiYes
Funnel analysis
Umami has a dedicated funnel report with drop-off between steps.
LinqryYesUmamiYes
Revenue attribution
Both let you attach values to events. Umami has a revenue report by page, campaign and segment; Linqry breaks revenue and conversion down by source, campaign, country, device, OS and browser.
LinqryYesUmamiYes
Per-visitor timelines
Umami's sessions view shows per-session activity; Linqry shows a per-visitor feed for the day with the attribution chain.
LinqryYesUmamiPartial
Session replays
A real Umami v3 advantage. Linqry does not record sessions.
LinqryNoUmamiYes
Heatmaps
Also an Umami v3 advantage.
LinqryNoUmamiYes
Built-in SEO auditor
LinqryYesUmamiNo
Trackable short links
Umami v3 has links and pixels; Linqry has campaign short links.
LinqryYesUmamiYes

Feature	Linqry	Umami
Cookieless by default	✓	✓
Works without a consent banner	✓	✓
Open source (MIT)	✓	✓
Self-hostable	–	✓
Funnel analysis Umami has a dedicated funnel report with drop-off between steps.	✓	✓
Revenue attribution Both let you attach values to events. Umami has a revenue report by page, campaign and segment; Linqry breaks revenue and conversion down by source, campaign, country, device, OS and browser.	✓	✓
Per-visitor timelines Umami's sessions view shows per-session activity; Linqry shows a per-visitor feed for the day with the attribution chain.	✓	~
Session replays A real Umami v3 advantage. Linqry does not record sessions.	–	✓
Heatmaps Also an Umami v3 advantage.	–	✓
Built-in SEO auditor	✓	–
Trackable short links Umami v3 has links and pixels; Linqry has campaign short links.	✓	✓

✓ yes · ~ partial · – no. Every Umami cell is sourced below.

Choose Umami if…

→You want session replays and heatmaps — Umami v3 has both, Linqry has neither.
→You want a mature project with a large community, ecosystem and integration list.
→You want a managed cloud option with an established free tier.
→You need teams, boards and multi-user collaboration features today.
→You want to run it yourself. Umami is MIT and self-hostable; Linqry is a hosted service only.

Choose Linqry if…

→You want an SEO auditor (crawler, per-page scores, broken-link checks) in the same tool as your analytics.
→You want revenue and conversion rate broken down by source, campaign, country, device, OS and browser on one page.
→You want per-visitor timelines with the attribution chain — referrer, UTMs, pages, events — on one screen.

Sources

Umami documentation — Introduction (v3 feature overview)— checked 2026-08-27
Umami docs — Funnel report— checked 2026-08-27
Umami docs — Revenue report— checked 2026-08-27
umami-software/umami — GitHub (MIT license)— checked 2026-08-27

Products change. If something here is out of date or wrong, please tell us and it will be corrected. Umami is a trademark of its respective owner and is not affiliated with Linqry.

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