Linqry vs Google Analytics 4
An honest comparison of Linqry and GA4: cookie usage and consent banners, funnel analysis, data ownership, sampling, and when GA4 is still the right call.
GA4 is free, enormously capable, and integrated with Google Ads in a way nothing else can match. The trade-offs are that it sets first-party cookies by default — which is what puts a consent banner on your site in the EU — the interface is built for marketing analysts rather than product teams, and the data lives in Google's account, not yours.
Proprietary. Not open source.
Not possible. GA4 is a hosted Google product with no self-hosted edition.
Feature by feature
- Cookieless by default
GA4 stores a client ID in a first-party _ga cookie to distinguish users and sessions. Consent Mode can stop cookies being set when a user denies consent, but the default behaviour uses cookies.
LinqryYesGoogle Analytics 4No - Works without a consent banner
Follows from cookie usage plus the personal data GA4 processes.
LinqryYesGoogle Analytics 4No - Funnel analysis
GA4 has funnel exploration reports.
LinqryYesGoogle Analytics 4Yes - Revenue attribution
GA4 has mature ecommerce and conversion-value reporting.
LinqryYesGoogle Analytics 4Yes - Per-visitor timelines
GA4 offers a User Explorer report. Linqry's per-visitor feed covers a single day, because visitor IDs rotate daily.
LinqryYesGoogle Analytics 4Partial - Built-in SEO auditorLinqryYesGoogle Analytics 4No
- Native Google Ads integration
This is a real GA4 advantage. Linqry does not integrate with Google Ads.
LinqryNoGoogle Analytics 4Yes - BigQuery export
Linqry stores events in your own Postgres, which you can query directly instead.
LinqryNoGoogle Analytics 4Yes - Free at any traffic volume
Linqry is $5 per site per month. GA4 standard is free, with sampling and cardinality limits.
LinqryPartialGoogle Analytics 4Yes
✓ yes · ~ partial · – no. Every Google Analytics 4 cell is sourced below.
- →You run paid acquisition through Google Ads and need native conversion import and bid signals.
- →You need BigQuery export and already have a data team that lives there.
- →Your organisation has standardised on GA4 and switching costs outweigh the benefits.
- →You need a free tool at very large traffic volumes and are comfortable with the privacy trade-offs.
- →You want to drop the cookie banner. Linqry sets no cookies, so there is nothing to consent to.
- →You want per-visitor (same-day) timelines, not just aggregate reports.
- →You want the raw data on your own server, under your own Postgres.
- →You want funnels and revenue attribution without configuring explorations and custom dimensions.
- GA4 cookie usage on websites — Analytics Help— checked 2026-08-20
- GA4 Consent mode reference — Analytics Help— checked 2026-08-20
- GA4 data collection — Analytics Help— checked 2026-08-20
Products change. If something here is out of date or wrong, please tell us and it will be corrected. Google Analytics 4 is a trademark of its respective owner and is not affiliated with Linqry.
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